Jen Zerbe is the founder of Veritas Agency, a boutique marketing and brand strategy studio dedicated to helping small businesses, artists, and mission-driven organizations tell the truth about who they are. Built on the belief that authentic stories create lasting impact, Veritas Agency specializes in strategic brand development, design, and communications that cut through the noise of modern marketing.

With more than a decade of experience in nonprofit leadership, cultural institutions, and regional economic development, Jen has built a career translating complex missions into clear, compelling narratives. Her work focuses on helping organizations clarify their voice, build strong brand systems, and create communications that resonate with real people rather than chasing trends or algorithm-driven content.

In addition to leading Veritas Agency, Jen serves as Marketing and Communications Manager for Generation West Virginia, where she developed and implemented an organization-wide communications framework and integrated marketing strategy during a period of statewide growth and transition. In this role, she partners with leadership to elevate the organization’s reputation and position its programs as a leading force in workforce development across the Mountain State.

Jen’s background spans arts organizations, higher education, and regional development initiatives. Across these roles, she has led brand strategy, marketing systems, and storytelling initiatives that strengthen organizations and connect communities.

She holds a Bachelor of Science in Design & Merchandising from West Virginia University and a Master’s degree in Integrated Marketing Communications at WVU.

Jen lives in Thomas, West Virginia with her husband and two young boys, where she continues to champion creative work and the power of honest storytelling.